Summary
I led the design and development of the branding, logo, and e-commerce website for Strive Gym, a vibrant fitness hub. Utilizing bold colors: orange, purple, and yellow. I created a dynamic visual identity that reflects the energy and spirit of the gym. The project also involved designing product packaging for their line of supplements and integrating an online booking system to streamline class and personal training appointments.
The Challenge
The primary challenge was to create a cohesive and visually striking brand identity that stood out in a competitive market while ensuring a seamless user experience on the website. The website needed to effectively showcase the gym's services, products, and booking system without overwhelming users with information. Additionally, the vibrant color palette had to be balanced to maintain readability and accessibility.
Solutions
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Branding and Logo Design:
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Developed a distinctive logo that embodies the gym's energetic ethos.
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Used bold colors (orange, purple, and yellow) strategically to create a lively yet professional aesthetic.
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E-commerce Website Design:
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Implemented a clean, user-friendly layout that highlights the gym’s offerings.
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Designed intuitive navigation to ensure users can easily find information about classes, trainers, and products.
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Integrated high-quality images and graphics to enhance visual appeal.
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Product Design for Supplements:
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Created eye-catching packaging that aligns with the gym’s bold color scheme.
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Ensured the product labels are clear and informative, emphasizing the benefits of each supplement.
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Online Booking System:
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Integrated an easy-to-use online booking system for classes and personal training sessions.
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Ensured the booking system is mobile-friendly and accessible to all users.
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Consistent Visual Identity:
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Maintained consistency in design elements across the website, social media content, and advertisements.
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Collaborated closely with the copywriter and developer to ensure a unified and cohesive presentation.
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Company
Million Reasons Marketing
My Role
Web Design Multiple Projects
Team
Sales, DTC, Marketing, Client
Tech
PSD, Ai, Figma
Web Design
Summary
I designed the website for Picnicc Cafe, a charming café located in Fitzroy, Melbourne, Australia. The project involved incorporating the café's vibrant shop colors and design elements into the website, using illustrated brand characters and green leaves to enhance the visual appeal. Additionally, the website featured functional integrations with Instagram and a live menu to keep customers updated in real-time. The goal was to create a cohesive online presence that reflected the café's unique atmosphere and aesthetic.
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The Challenge
The primary challenge was to seamlessly integrate the café's existing design elements into the website while maintaining a fresh and engaging look. The website needed to showcase the café's offerings, ambiance, and customer experience through visual storytelling. Another challenge was ensuring that the enhanced photos and illustrations complemented the overall design without overwhelming users. Additionally, incorporating functional elements like Instagram integration and a live menu required careful planning and execution.
Solutions
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Research and Analysis:
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Understanding Brand Identity: Conducted a thorough analysis of Picnicc Cafe's brand identity, including the shop's colors, design elements, and overall vibe.
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User Needs: Identified key information users seek when visiting a café website, such as menu items, location, and customer reviews.
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Visual Design:
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Color Scheme: Incorporated the café's vibrant shop colors into the website design, creating a consistent and recognizable brand identity.
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Utilized Illustrated Brand Characters and Green Leaves: Incorporated whimsical brand characters and green leaves to add a playful and organic touch, enhancing the café's unique charm.
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Content Presentation:
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Enhanced Photos: Enhanced the café's photos by integrating them with the website design, ensuring they complemented the overall aesthetic.
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Visual Storytelling: Used the illustrated characters and greenery to guide users through the website, creating a cohesive and engaging narrative.
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Functional Integrations:
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Instagram Integration: Incorporated a live Instagram feed to showcase the café’s latest posts and engage with customers through social media.
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Live Menu: Implemented a live menu feature to keep customers updated on the latest offerings and specials in real-time.
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User Experience:
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Intuitive Navigation: Developed an intuitive navigation system to ensure users could easily find information about the café, including the menu, location, and events.
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Mobile-Friendly Design: Ensured the website was responsive and mobile-friendly, providing an optimal user experience across all devices.
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Collaboration and Implementation:
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Team Collaboration: Worked closely with the developer to implement the visual design and ensure seamless functionality.
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Feedback and Iteration: Gathered feedback from the café owners and customers to refine the design and improve user engagement.
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Impact
The newly designed website for Picnicc Cafe significantly improved the café's online presence, enhancing its brand identity and customer engagement. The integration of the café's vibrant shop colors and unique design elements created a visually appealing and cohesive aesthetic that resonated with customers. The illustrated brand characters and green leaves added a playful and organic touch, making the website more inviting and reflective of the café's charming atmosphere. The functional integrations with Instagram and the live menu provided real-time updates, keeping customers informed and engaged.
