Background
Designing an Engaging Landing Page and Social Content for Certn:
Certn, a rapidly expanding background check software startup, received valuable customer feedback and ratings on G2, a well-known review platform. To leverage this feedback, Certn aimed to transform these insights into an engaging, data-driven visual display that aligns with its forward-thinking brand identity.
Project Overview
Design a user-friendly, visually appealing format to present Certn’s G2 review data, highlighting top-rated features, customer satisfaction metrics, and key performance indicators. The final design should be clear and engaging, providing easy-to-interpret insights for prospective clients.
As a content and web designer with UI experience, I worked in-house at Certn, a leading company in background checks and recruitment, to create a landing page showcasing exceptional reviews from the G2 platform. Additionally, I was responsible for creating social content and ads for Facebook, Instagram, and LinkedIn, as well as visuals for Certn’s blog. The objective was to present this information in a visually appealing and engaging manner, highlighting Certn's strengths without overwhelming users with text.
The Challenge
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Extracting and summarizing relevant information from G2 reviews.
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Balancing text and visuals to maintain user engagement.
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Leading the project solo after UX designer was let go, continuing collaboration with copywriter and developer.
Research
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Understanding User Needs: Conducted user research alongside UX designer before they left, to identify key information users seek when evaluating software products.
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Competitive Analysis: Analyzed competitors’ review presentations to identify strengths and weaknesses.
Concept
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Summarizing G2 Reviews: Collaborated with a copywriter to extract key points from G2 reviews, focusing on strengths such as ease of use, administration, user adoption, and high performance in different business segments.
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Visual Storytelling: Created infographics, badges, graphs, and icons to visually represent achievements and user satisfaction, using handwritten elements for further connection.
Design and Development
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Visual Design: Implemented a clean, modern design with Certn’s brand colors and fonts. Used high-quality images and icons to enhance visual appeal.
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Interactive Elements: Incorporated animations and interactive elements to engage users and guide them through the content.
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Wireframing: Developed initial wireframes in collaboration with the UX designer before their departure, ensuring a balance between text and visuals.
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Social Content and Ads: Designed engaging social media content and ads for Facebook, Instagram, and LinkedIn, using visual elements to highlight Certn’s strengths and achievements.
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Blog Visuals: Created visuals for Certn’s blog, ensuring they are consistent with the overall brand identity and effectively support the written content.
Content Presentation
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Hero Section: Featured a bold headline and a brief introduction about Certn’s accolades, with a visually appealing image or video background.
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Review Highlights: Used badges and icons to display key G2 achievements (e.g., Easiest to Use, Easiest Admin, Highest User Adoption Ranked, etc.).
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User Testimonials: Incorporated short, impactful user testimonials with accompanying photos for credibility.
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Visual Metrics: Displayed performance metrics (e.g., user satisfaction scores) using charts and graphs.
Impact
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Increased Engagement: Higher user engagement due to the visually appealing and interactive design.
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Improved User Perception: Positive feedback from users appreciating the clear presentation of Certn’s strengths and achievements.
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Higher Conversion Rates: An increase in conversions as users can easily understand Certn’s value propositions and make informed decisions.
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Social Media Impact: Enhanced social media presence and engagement through visually appealing and informative posts and ads.
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Blog Enhancement: Improved blog readership and engagement with visually appealing and supportive content.
