Web Design

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Overview

Summary

I led the design and development of the branding, logo, and e-commerce website for Strive Gym, a vibrant fitness hub. Utilizing bold colors: orange, purple, and yellow. I created a dynamic visual identity that reflects the energy and spirit of the gym. The project also involved designing product packaging for their line of supplements and integrating an online booking system to streamline class and personal training appointments.

Challenge

The primary challenge was to create a cohesive and visually striking brand identity that stood out in a competitive market while ensuring a seamless user experience on the website. The website needed to effectively showcase the gym's services, products, and booking system without overwhelming users with information. Additionally, the vibrant color palette had to be balanced to maintain readability and accessibility.

Solutions

Branding and Logo Design:
- Developed a distinctive logo that embodies the gym's energetic ethos.
- Used bold colors (orange, purple, and yellow) strategically to create a lively yet professional aesthetic.
E-commerce Website Design:
- Implemented a clean, user-friendly layout that highlights the gym’s offerings.
- Designed intuitive navigation to ensure users can easily find information about classes, trainers, and products.
- Integrated high-quality images and graphics to enhance visual appeal.
Product Design for Supplements:
- Created eye-catching packaging that aligns with the gym’s bold color scheme.
- Ensured the product labels are clear and informative, emphasizing the benefits of each supplement.
Online Booking System:
- Integrated an easy-to-use online booking system for classes and personal training sessions.
- Ensured the booking system is mobile-friendly and accessible to all users.
Consistent Visual Identity:
- Maintained consistency in design elements across the website, social media content, and advertisements.
- Collaborated closely with the copywriter and developer to ensure a unified and cohesive presentation.